The Hotel Fortney marketing campaign was a group project for my integrated marketing communications class. In my role as creative director, I was in control of setting marketing objectives, choosing marketing strategies in alignment with those objectives, designing the advertising collateral, and creating the final plan book. The focus of our campaign was to reach the 45 to 60 year old market segment by designing a brochure, encouraging online reviews, and advertising the loyalty program. Our campaign theme, “where charming experience meets historical elegance” is represented through all design elements and positions Hotel Fortney successfully among the target market.