MARKETING EXPERIENCE
TECHNOLOGY SKILLS
EDUCATION
COMMUNITY INVOLVEMENT
Marketing Graphic Designer
HSR Associates
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Manage Facebook, Instagram, and LinkedIn social media platforms with a consistent brand voice to improve firm credibility and social engagement
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Publish website updates and blog posts using WordPress
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Design marketing materials and execute a successful referendum campaign for Northwood School District including a campaign logo, two trifold infographics, post card, district letterhead, “coming soon” sheet, and slideshow video
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Create a variety of architectural proposals tailored to specific project requirements to bring in new work for the firm with a high success rate
6/2024 - 2/2026
6/2023 - 5/2024
Marketing Fellow
Central Conservation
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Design marketing collateral for special events including banners, postcards, posters, social media posts, and flyers
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Manage Facebook and Instagram accounts using Meta Business Suite to track engagement and Ad performance
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Develop a brand guideline document for The Nature Place to facilitate a consistent brand visual identity across all platforms
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Create and manage a blog strategy to prioritize SEO
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Photograph events to capture images to be utilized in future marketing materials
Social Media Manager
Cool Beans Coffee Shop
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Manage Instagram and Facebook accounts to increase customer interaction by taking professional product photos, designing ads, and keeping up with social media trends
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Utilize Meta Business Suite and Instagram Insights to increase Instagram engagement by 51% and user reach by 24%
12/2022 - 4/2023
8/2022 - 6/2023
Marketing Coordinator
Students for Sustainability
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Manage the club's Instagram account, design graphics, and promote events
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Redesign the logo to preserve the previous design in a higher quality image
Adobe Software: Illustrator, Photoshop, InDesign, Lightroom, Premiere Rush
Microsoft: Excel, Word, PowerPoint, Outlook, Teams
Other: Canva, WordPress, Meta Business Suite, Qualtrics
Bachelor of Science | University of Wisconsin La Crosse
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Major: Marketing
Minor: Art (Graphic Design)
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GPA: 3.78
Dean's List: 8 Semesters
Board Member
Central Conservation
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Attend monthly board meetings to review and make decisions for Central Conservation and divisions of WisCorps & The Nature Place
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Participate in the events committee to help spread awareness of upcoming events through digital and print graphics