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MARKETING EXPERIENCE

TECHNOLOGY SKILLS

EDUCATION

COMMUNITY INVOLVEMENT

Marketing Graphic Designer

HSR Associates

  • Manage Facebook, Instagram, and LinkedIn social media platforms with a consistent brand voice to improve firm credibility and social engagement

  • Publish website updates and blog posts using WordPress

  • Design marketing materials and execute a successful referendum campaign for Northwood School District including a campaign logo, two trifold infographics, post card, district letterhead, “coming soon” sheet, and slideshow video

  • Create a variety of architectural proposals tailored to specific project requirements to bring in new work for the firm with a high success rate

6/2024 - 2/2026

6/2023 - 5/2024

Marketing Fellow

Central Conservation

  • Design marketing collateral for special events including banners, postcards, posters, social media posts, and flyers

  • Manage Facebook and Instagram accounts using Meta Business Suite to track engagement and Ad performance

  • Develop a brand guideline document for The Nature Place to facilitate a consistent brand visual identity across all platforms

  • Create and manage a blog strategy to prioritize SEO

  • Photograph events to capture images to be utilized in future marketing materials

Social Media Manager

Cool Beans Coffee Shop

  • Manage Instagram and Facebook accounts to increase customer interaction by taking professional product photos, designing ads, and keeping up with social media trends

  • Utilize Meta Business Suite and Instagram Insights to increase Instagram engagement by 51% and user reach by 24%

12/2022 - 4/2023

8/2022 - 6/2023

Marketing Coordinator

Students for Sustainability

  • Manage the club's Instagram account, design graphics, and promote events

  • Redesign the logo to preserve the previous design in a higher quality image

Adobe Software: Illustrator, Photoshop, InDesign, Lightroom, Premiere Rush

Microsoft: Excel, Word, PowerPoint, Outlook, Teams

Other: Canva, WordPress, Meta Business Suite, Qualtrics

Bachelor of Science | University of Wisconsin La Crosse

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Major: Marketing

Minor: Art (Graphic Design)

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GPA: 3.78

Dean's List: 8 Semesters

Board Member

Central Conservation

  • Attend monthly board meetings to review and make decisions for Central Conservation and divisions of WisCorps & The Nature Place

  • Participate in the events committee to help spread awareness of upcoming events through digital and print graphics

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